More than 250 stores participated in the Hope for Cancer Patients retail campaigns in UAE and KSA. From the sales of daffodil pins, we were able to donate over $125,000 to local non-profit organisations that support cancer patients. These funds help to finance treatments and medical needs.
More than 200 of our employees were involved in different drives in offices to raise awareness and show support to people suffering from cancer.
Throughout the year, we distributed ‘Joy Cart’ care packages to cancer patients in hospitals to boost morale and confidence during tough times in collaboration with our brands L’Occitane and Wojooh.